Casa Silguero is an award winning salsa company located in Grand Prairie, Texas. Their current label designs are casual in nature, which doesn’t really do the brand justice. I decided to redesign their hot salsa, which won at the State Fair of Texas, as a limited edition run with Big Tex himself. The illustration style is playful and interactive, which helps viewers want to rotate the bottle around for more. Big Tex’s proportions are exaggerated in order to have him wrap around the label properly. A background texture of stars were created as a nod to the Texas star on Big Tex’s shirt.
+ 2019 DSVC National Student Show